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Finding New Artists at Interscope Records
Jimmy Lovine is Chairman of Interscope/Geffen/A&M Records,
a label group in the Universal Music Group
LEARNING THE MUSIC BIZ GAME.
It is common knowledge that your chances of landing a record deal without a manager are about the same as your chances of getting laid if you don't brush your teeth every day.
So, an aspiring band and / or artist first needs to find a manager. An agent will be a useful in-between steps to get more gigs.
The market for music is different to the way it was back in the 1960s and 1970s. In those days, there was very little structure for popular music marketing. If you want to make money, to this day you have to be creative and invent ways of getting people to hear and pay for your music.
That means a successful manager would be an inventive, entrepreneurial character. He or she should not be constrained by convention, but be experienced in seeking out new ways to generate business.
That's how we got things like stadium rock, festivals, clubs and tours. Not so long ago, these things that are now part of the musical establishment just did not exist.
But things have changed, or rather developed. From all the business enterprises that were tried and tested in the 1960s and 1970s, some were found to be successful, others did not prosper. But the successful models for doing the business of music have now become commonplace, popular, regulated, and are well-known and understood by everyone in the industry.
Hence the need for an entrepreneurial manager still applies. What a band and / or artist needs now is someone who is creative in a business sense and also understands the way business is currently transacted; { like over the internet }can weave themselves into that environment, and manipulate and profit from business methods that have become standardized.
And that type of person is...
A Good Manager.
Doing the business of music today is all about approaching people who are established in their power and influence, persuading them that you have something to offer that will make them money, then negotiating a good deal.
A good manager is very well placed to do all of these things. Not only having creativity is necessary, but an understanding of legal matters and contracts, and an acute sense of how and where the money is flowing. And a good set of talons and horns for attack and defense in the take-no-prisoners world of the music business.
I think that good managers care about music. To become a successful music business manager, you have to be passionate about what you do. That might be just the business side of music, but many managers are true lovers of music.
Often managers are seen as 'the enemy', and they probably make more money out of the music business than even quite successful musicians. But you need at least one of these able and powerful people working for you.When you choose to do both, the musicians / artist talent takes a back seat any way you look at it.
That is the route to success in the modern music business.
Before we knew it the indie market shot to the roof! "People in general are no longer accepting abuse of talent and spirit! We as a whole along with technology have smartened up our ways of attack! We have all the necessary tools from software programs to marketing venues such as "Facebook / MySPace" - "iTunes" to mimic the same thing the Major Labels are doing, accept with only one difference! When we do it ourselves it's more so looked upon as self pleasure. This way if we are getting sexed on the deal at least its the way we want it to be done!"
All those who believe in themselves will find all levels of success from its highest to lowest points. True soldiers on a quest will not die until the battle is won!
Gotta be Patient - Please....Please do NOT send music / dvd's or any other press information out if it isn't professional....especially to labels and agents. If you are not ready, meaning you don't have a press kit, photo's and etc., please don't bother people about helping you until you take care of your business.
If you are an artist looking to submit demo material, please understand that record labels do not accept unsolicited material. They only accept submissions from professional managers, lawyers, publishers and agents with whom they have or may wish to establish a business relationship with. They will destroy (or delete, as applicable) unsolicited materials, and neither review nor return them to the sender.
Just Saying ! !
Successful Music Managers can get you a Record Deal
A&R people tend to listen to successful music managers & music producers opinions. If a successful well-known music manager sends a demo to a Record Label A&R person the chances of the A&R person actually listening to the demo are extremely high. Record labels like when a successful music manager recommend an artist to them. This saves the A&R a lot of research when looking for new talent to sign.
Wishing you success.
DO YOU NEED A MANAGER FOR YOUR MUSIC BIZ ?
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Jimmy Lovine Video
DO YOU NEED A MANAGER FOR YOUR MUSIC BIZ ?
The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side...."
Who needs a manager for their music biz ?
Those who want a career in the music business, but don't really know where to begain.
Those who have talent, and want to take their career to another level.
The book explains to you the whole breakdown about finding management, commissions,
making a plan, standard management duties, deal shopping, publishing, contracts, key person clauses, and more.
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